Ten Tips for Sellers

1.Information

The more information you can provide on your equipment, the more comfortable you buyer will feel about their purchase.  

Initially the information you upload will be the first impression, so keep it simple but include all the relevant details you would want to know about when buying a machine.

The more information you have ready to provide the buyer, the more you increase the authenticity of your equipment, and the more likely a buyer is to choose your machine over another.

2.Photographs

These days a buyer is likely to see photographs of your equipment long before he inspects it.  Furthermore, the photographs you upload could determine whether your buyer increases focus on your machine or clicks to another.

High quality images must be used, at a minimum one from each corner, together with photos inside the cabins, hour and KM readings.  When taking your photographs try to ensure no other equipment or distractions are in the images.

3.Presentation

Presentation is everything – ensure when preparing your equipment for photographs and indeed viewings that is as clean and tidy as possible.  If you do not have the time to do it, invest in having the equipment washed and valeted in both cabins (cranes).  Not only will this enhance the presentation of your equipment, but your buyer will appreciate not having to climb through a mess when you secure a viewing. 

Whilst cleaning, include the engine bay area, so that your buyer can easily see these areas, and relevant plates / clocks.

4.Documents

Maintenance records, testing and registration papers should be to hand along with any certification requirements.  Where possible have electronic versions of the main documents ready to send by email to prospective purchasers.

5.Plates

If your equipment has for any reason, lost the manufacturer plate, invest in a new one, so that your buyer can see all the relevant build information clearly, including the year of manufacturer.

6.Transparency

Make yourself transparent, be willing to provide information relating to the ownership history of the equipment, as well as having all information accessible quickly.

If the machine has faults, declare them in advance of inspection.

7.Working equipment

Your machine may be on hire, make arrangements for your buyer to access the machine on site if necessary or remove to it to another location.  Your buyer will appreciate seeing the machine “in action” but make it a hassle free process, and ensure you have relevant safety clothing for your buyer to use – they may not have packed theirs!

If the machine is not readily available for any reason, keep your buyer fully informed from the start.

8.Inspection reports

Consider having a report compiled on your machine by an independent professional.  We live in a busy world and your buyer may be half way across the planet and not able to physically attend an inspection.

Your buyer will draw comfort from an independent report, particularly if you go to the expense of having a manufacturer’s agent look it over.

9.Be ready!

Make a check list of everything you need to successfully sell your equipment.  Ensure all extras included are with the equipment and included in the photographs.  If you are making repairs to the machine, have them done before you start, not on a promise you will complete them later.

10.Third party involvement

Be ready to assist your buyer with recommendations for transport and shipping services from reputable operators.  Your buyer may want services like this built in the price.  Be clear and concise on what you include so there are no misunderstandings at the end.

LET’S SELL!